Today's sponsorship strategies require knowing your sponsors - understanding who they are, what they want to achieve, and how partnership with you makes that possible. Join Sylvia Allen of Allen Consulting and your colleagues to discuss how associations are finding ways to deliver more value to sponsors. Topics to be explored include matchmaking, bundling, centralized sponsorship, and more.

The ASAE Research Foundation has just announced a new CAE Scholarship that will be offered in an effort to build a more diverse association workforce and provide a more equitable playing field. The CAE scholarship program will provide financial assistance to support a diverse workforce of underserved communities in pursuing the Certified Association Executive credential. Each scholarship recipient will receive an award of $500– which can be applied to the application fee (a total of $500) or used for exam preparation (i.e., reading materials or prep courses.) In addition, all scholarship recipients awarded the scholarship will receive the member rate for the CAE exam registration (including non-members), which must be used within one year of award receipt. Additionally, each non-member scholarship recipient will receive one-year of complimentary ASAE membership and the scholarship award amount.

To help WSAE offer tailored programming that aligns with your specific interests and preferences, to go your online member profile and designate the Professional Interest Categories aimed at addressing your evolving needs as an association professional.

This month WSAE's Shop Talk focuses on demystifying the transition from Universal Analytics to Google Analytics 4 (GA4). If you are seeking to maintain your data tracking capabilities, this session is a must-attend event.