Associations are always looking for new ways to increase revenue or provide relief from common budget line items. In this session, the presenter will share a compelling case study featuring a successful partnership between the U.S. Tennis Association of New England and Wilson Sporting Goods. This collaboration includes both cash and in-kind components, resulting in new revenue streams and significant cost savings that have effectively eliminated certain budget expenditures. Additionally, aligning with a prominent brand like Wilson has enhanced USTANE’s visibility and elevated its reputation within the broader community.

A moment of truth - a situation that presents a test of leadership or moral character. Each of us faces moments of truth in the course of our work. The key to navigating these moments is to be prepared. This presentation offers a refresher on ethics with practical case examples. And then participants will do some exercises to help you work through your ethical framework. So that when you are faced with a moment of truth, you are prepared to make decisions that remain true to your own standards.

Associations are always looking for new ways to increase revenue or provide relief from common budget line items. In this session, the presenter will share a compelling case study featuring a successful partnership between the U.S. Tennis Association of New England and Wilson Sporting Goods. This collaboration includes both cash and in-kind components, resulting in new revenue streams and significant cost savings that have effectively eliminated certain budget expenditures. Additionally, aligning with a prominent brand like Wilson has enhanced USTANE’s visibility and elevated its reputation within the broader community.

Artificial intelligence is transforming how associations serve their members—are you ready? Join us for an Art of Association Management online workshop, sponsored by Explore Seattle Southside, on Tuesday, August 26, 1:30–3:30 PM. Former Amazon executive and Stellis AI CEO Trent Gillespie will share a practical framework to anticipate your future members’ needs and adopt AI effectively using his AI SPRINT model. Packed with actionable strategies and an interactive Q&A, this session is a must for association leaders. Registration is just $25 for members.

The Washington Confluence Magazine is the official quarterly publication of Washington Society for Association Excellence. This issue includes the full program of the WSAE Convention, located at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.