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How to Validate Your Market for Educational Products

In this session, we'll consider the value of traditional assessment approaches like surveys and interviews while also focusing on newer techniques that help you take the pulse of your market on an ongoing basis. Participants will walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production.

 

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Negotiations

This session provides an interactive experience designed to introduce participants to the process professional buyers rely on for successful negotiation. Common and not-so-common-sense solutions are presented with practical applications. The content is applicable to a broad spectrum of negotiation problems and is relevant to procurement, engineering, marketing professionals. 

 

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Competing for Quality

It's all about reaching and influencing the candidates - wherever they are, whatever they read, hear or see. To be successful in today's marketplace we must adapt key talent management strategies to changing workforce demographics. We will look at effective recruiting strategies across generations, the new recruiting framework in today's economy, and 11 key strategies to revamp your recruiting message.

 

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