The WSAE Annual Convention is the premier networking and educational event of the year for Washington association community. Association executives and industry suppliers gather formally and informally, to discuss the most important trends and traditions in association management

Closed caption made possible by Third Sector Company

 Wednesday June 9, 2021

3:30 p.m. First Timers Orientation
4:30 p.m. Close

Thursday June 10, 2021

1:00 p.m. Opening Welcome, Michael Novakovich & Zahra Roach
1:50 p.m: Break
2:00 p.m. Diversity, Equity & Inclusion, Caprice Hollins
2:55 p.m. Break
3:00 p.m. Marketing & Communications, Sarita Maybin
3:55 p.m. Break
4:00 p.m. The Future of Association Work, Lee Silber
5:00 p.m. Wrap Up & Social
5:30 p.m. Close

Friday June 11, 2021

8:00 a.m. WSAE Business Meeting
8:15 a.m. Adaptive Leadership, James Whitfield
9:30 a.m. Break
9:40 a.m. Facilitated small group breakouts
10:45 a.m Break
10:50 a.m. Facilitated small group breakouts
12:00 p.m. Wrap Up
12:15 p.m. Close 

Michael Novakovich, CDME
President & CEO, Visit Tri-Cities
Kennewick, WA

Zahra Roach
Executive Director
Children’s Developmental Center
Richland, WA

Caprice D. Hollins

Diversity, Equity & Inclusion

Caprice D. Hollins, Psy.D. is co-founder of Cultures Connecting. She was born and raised in Seattle, Washington. She received a B.A. in psychology from Seattle University and M.A. and Psy.D. degrees in Clinical Psychology with an emphasis in Multicultural and Community Psychology from California School of Professional Psychology―LA. She became licensed in Washington State in 2000 and has over 20 years of experience studying and working with ethnically diverse populations. Her experience includes opening and Directing the Department of Equity & Race Relations for Seattle Public Schools. Dr. Hollins spent 20 years at the Seattle School of Theology & Psychology where she was an Affiliate Professor in the Counseling Department. She works hard to balance her passion and commitment to equity and social justice while at the same time raising a family with her husband, Gary Hollins. Together they have two children, and she has three adult step children and two grandchildren. Watch this video of her 2020 TEDxSeattle titled "What white people can do to move race conversations forward."
Click here to learn more about Caprice.

Sarita Maybin

Marketing & Communications

Learn how to transform uncomfortable conversations into constructive communication in this upbeat presentation based on Sarita Maybin’s new book Say What You Mean in a Nice Way. Take away real solutions for communicating with compassion, kindness and civility—in person and online. Gain fresh insights on how to say what you mean and mean what you say in a nice way.

Presentation objectives: 1) How to communicate with C.A.R.E. to create positive results; 2) You’re Not the Boss of Me – How to gain cooperation when you’re not in charge; 3) How to navigate dialogue dilemmas when communicating online.

Sarita Maybin is an international speaker, communication expert, author, and former university dean of students. In her 20+ year speaking career she has made it her mission to inspire others to embrace positivity, even amid the challenges of our ever-changing high-tech times. She has spoken in all 50 states, nine other countries, and on the prestigious TEDx stage. Plus, she wrote the book on how to answer the perpetually perplexing question: If You Can’t Say Something Nice, What DO You Say? She continues the conversation on what to say in her new book Say What You Mean in a Nice Way.  

Lee Silber

Home Is Where The Work Is: The Ultimate Guide For Remote Workers

For many Association Executives it's been a year (or more) of working remotely and we're finding our groove—which is great. This program is about taking remote work and leadership to the next level with ideas and insights you won't find in articles and videos. This session is a deep dive into the best ways to work from home and lead others who are also working remotely.

Presentation learning objectives: 1) Effective ways to find focus, create balance, and increase productivity when working from home; 2)  Creative Ideas to be more efficient, organized, and ergonomically sound; 3) The best tech to make working remotely work as well (if not better than) in an office.

Lee Silber is the founder of Remote Worker Resource and an expert in efficiency, productivity, organizing, leadership, and working from home. In addition to being the best selling author of 25 books and an award winning presenter, he is also the co-host of a weekly podcast on efficiency and a frequent guest on radio and television talking about working remotely.

James Whitfield

Adaptive Leadership Explained

Be Culture helps boards, executives, and other leaders strategically mobilize people across their organizations and/or communities to effectively and sustainably develop the culture they desire. Customized to fit the unique aspects of each engagement, the Be Culture approach is rooted in the system change and equity tenants of Adaptive Leadership and Beloved Community. 

James employs a decidedly multi-disciplinary approach resulting from broad-based experience as an executive in business, non-profit, and government, including having been appointed by the White House to oversee the U.S. Department of Health and Human Services. In his dual role as the Regional Director for the Pacific Northwest and a Deputy in the Office of the Secretary, he split his time between Seattle and D.C and managing staff across the nation. James has also held positions on numerous local, statewide, and national boards of directors – including the founding board for Leadership Eastside where he subsequently served as CEO for approximately ten years and helped develop a Masters Degree in Executive and Civic Leadership. He has received numerous accolades for his public speaking, training, and civic engagement work.

WSAE Convention & Education Committee Awesome Members

Convention Committee
Robin Cowper, CAE, Mechanical Contractors Association of Western Washington
Lena Mendiola, Washington PUD Association
Lara Watkins, Visit Tri-Cities - 2021 Destination Host
Jeffrey Wilcox, Third Sector Company

Education Committee
Bracken Killpack, Washington State Dental Association
Robin Cowper, CAE, Mechanical Contractors Association of Western Washington
Tiina Freeman, CAE, Northwest Wall & Ceiling Bureau
Sydney Isaac, CAE, MBA, IREM Western Washington/CBA
Kathleen Jensen, CMP, King County Bar Association