The ASAE Research Foundation has just announced a new CAE Scholarship that will be offered in an effort to build a more diverse association workforce and provide a more equitable playing field. The CAE scholarship program will provide financial assistance to support a diverse workforce of underserved communities in pursuing the Certified Association Executive credential. Each scholarship recipient will receive an award of $500– which can be applied to the application fee (a total of $500) or used for exam preparation (i.e., reading materials or prep courses.) In addition, all scholarship recipients awarded the scholarship will receive the member rate for the CAE exam registration (including non-members), which must be used within one year of award receipt. Additionally, each non-member scholarship recipient will receive one-year of complimentary ASAE membership and the scholarship award amount.

To help WSAE offer tailored programming that aligns with your specific interests and preferences, to go your online member profile and designate the Professional Interest Categories aimed at addressing your evolving needs as an association professional.

According to the 2022 Membership Benchmarking Report issued by Marketing General Incorporated, membership growth continues to be challenging. However, the key to membership growth or to any growth in any organization is to continuously provide your community with more of what they value and less of what they don’t. You can determine that by asking them, running focus groups or performing market research. But in the end, members really value what they’re willing to pay for and that is data that is always available and at your fingertips, if you just know where to look.