Click HERE to return to the main page
Business development competencies essential to managing an association
A. Programs, Products, Services, and Non-dues Revenue
B. Meetings & Events
C. Certification, Licensure, and Accreditation
D. Industry Standards
E. Strategic Partnerships
View entire content of knowledge competencies as outlined in the CAE exam.
Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology association meetings, he transitioned to become a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and he has been quoted in the U.S. News & World Report, Wall Street Journal, the New York Times, USA Today, Fast Company, PC Magazine and others. Corbin is an inductee into the EIC Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry. He is the only person to have received both the MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.
Video sponsored by Magnus Media Group Video Production
Considered one of the world's PR and sponsorship experts, she is the author of HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES and A WOMAN'S GUIDE TO SALES SUCCESS. Allen has received numerous awards and honors, including being named to the International Festivals and Events Association Hall of Fame; honored as one of the Top 50 Women in Business in New Jersey; named Garden State Woman of the Year; received the Governor’s award for her work with the Freehold Center Partnership and was recipient of the Humanitarian of the Year Award for her work with Sylvia's Children, a 501(c)3 organization she founded 15 years ago to help orphans in Uganda.
Association of Washington Business and Washington Realtors share strategies and successes with recent re-branding initiatives.
Jason Hagey, Vice President, Communications
Association of Washington Business
AWB BRAND REFRESH: THE ASSOCIATION OF WASHINGTON BUSINESS (AWB) is the largest and best-known business advocacy group in the state of Washington. After a leadership change, a new mission and vision, and the development of a new strategic plan, the organization was ready to update how it communicated its story to the marketplace. DH collaborated with AWB on a rebranding effort focused on bringing its new vision to life.
Michell Hage, CEO, DH: An Advertising, Public Relations and Branding Agency
Michelle helps clients across a broad range of industries use strategic communications to meet their business goals. She has experience in public health, health care, education, association, corporate and energy sectors as well as brand initiatives across industries. An expert in social change marketing, Michelle has helped clients drive behavior change on topics ranging from substance use prevention and safe medication storage to immunizations and chronic disease. She also works with clients on advocacy programs, marketing initiatives, strategic planning, issue management and crisis communications.
Steve Klaniecki, Director of Communications & Marketing
For your convenience, we've created a download page for the new Washington Realtors® logo(s), as well as, the branding guidelines provided by out design agency, DEI Creative.
The Art of Strategic Managment
Keynote: Jeff De Cagna, FRSA, FASAE
Jeff is an author, speaker and advisor for associations and non-profit organizations across North America and around the world. He is a Fellow of the Royal Society of Arts (UK) and a Fellow of ASAE: The Center for Association Leadership. Jeff served on the ASAE Board of Directors from 2007-2010, serves as immediate past chair of ASAE’s Key Consultants Committee and as a member of the ASAE 2020 Centennial Task Force.
This keynote is about Why Strategy and Foresight are Not the Same Thing: Associations need both strategy and foresight, and while these two types of essential learning are clearly connected, they are not the same thing. In this century's third decade--the very challenging Turbulent Twenties--it is critical for association decision-makers to develop a clearer understanding of both strategy and foresight, how they are related, how they are different and how to maximize the benefit of both.